Because you're not ordering a pizza.
The world of trademarks is trickier than it seems and mistakes cost you money and time. And you don't get the protection you need for your trademark.
It's pretty easy to file an application.
What's hard is filing an application that will be accepted by the Trademark Office and go all the way to registration. In fact, about 25% of trademark applications die. If your goal is to file an application that ends up dead, go it alone or use another service.
But if your goal is to actually register and protect your trademark, then you should team up with us because behind all the slick graphics and witty repartee is an experienced attorney who's been doing this since applications were on paper.
78,155 are now dead.